Skip to content
English
Go to Paiger App
  • There are no suggestions because the search field is empty.

Using Facebook and Instagram reporting

The Meta report gives you a consolidated place to review performance for connected Facebook Pages and Instagram accounts.

Find it in Paiger: Reports > Meta

How to view your results

  1. Choose Facebook or Instagram at the top of the report.

  2. Select the relevant social connection and Page or Instagram account.

  3. Set the date range and update the report.

  4. Review the headline figures, the performance trend, comparison with the previous period and the top-performing content.

What appears depends on which Meta accounts are connected, the permissions they have and what the Meta API returns.

Screenshot 2026-10-20 at 09.40.59

What you can measure

  • Depending on the platform and available permissions, the report can show followers, follower changes, content views or reach, engagement and Page or profile activity.

  • Trend charts show activity over time. The period comparison helps you see whether key measures have risen or fallen.

  • The Top content section ranks posts by interactions during the selected period.

  • Where available, Instagram follower demographics help show which audience groups you are reaching.

Some Instagram demographics use a rolling 30-day period rather than exactly matching the date range selected.

How to use the report

  1. Spot topics and formats that receive reactions, comments or shares, rather than focusing on follower totals alone.

  2. Use changes over time to understand whether your publishing activity is improving engagement.

  3. Compare Facebook and Instagram separately. The two platforms do not always define or provide metrics in exactly the same way.

If Meta does not return a metric, Paiger may leave it unavailable and show details under Meta API notes. Avoid treating missing data as zero performance.