How to report on traffic to your website using GA4

Paiger uses UTM codes so that you can easily track visits to your website from Paiger links.

If your website has Google Analytics installed, Paiger can ensure any links shared to your social media include UTM codes.


For more information on what a UTM code is and how to use them, please read the following article:

When enabled, Paiger will add the following parameters to your posts:


You can then see how much traffic Paiger is driving to your jobs with ease inside your Google Analytics account.