Creating the perfect LinkedIn Personality

Paiger is able to learn a personality from past LinkedIn posts, but you might find yourself wanting something a bit more, well you. Let’s explore some of the ways you can do this,

How you want to sound and your writing style

First things first, think about how you want your post to sound or your tone of voice. Are you deep into technical terms or more of a plain-speaking person? Create a tone of voice section that outlines how you would want your posts to sound to your audience.

At the same time, think about your writing style. This is similar to your tone of voice, but is how this comes across when written down. Think about the types of sentences you want to use, and the words you avoid.

Examples:

Tone of Voice

I want to sound warm and friendly in my posts, while remaining professional. The sort of person you would meet to discuss a work problem with over a coffee

I can be quite straight talking. Marketing jargon is something I wouldn’t use frequently 

Collaborative

Light hearted but professional

Writing Style

Always write in British English

Avoid “if not this, then this” type of comparisons

Post should try to leave people thinking “I wonder how I can apply this” and encourage a conversation

Max 2 emojis in a post

Informal Structure: Use short paragraphs, bullet points, and lists. Avoid overly formal or complex sentences.

Past experience: Where appropriate, link back to my experience in previous roles or time spent working within the industry

Tell Paiger about yourself

Help make the content your assistant writes more relatable to you by giving it some context on your experience. This will help hone the tone of voice and writing style further and give some understanding into why you might be talking about some of the topics you do. You could lift this directly from the experience section of your LinkedIn profile, but we’d advise adding a few personal touches.

About me

Senior marketer with 15+ years of experience in B2B marketing, 10 of which in tech and SaaS.

I take a strategic approach to marketing, prioritising commercial outcomes over shiny outputs. This has lead to direct revenue growth through marketing, which has been recognised by partners that I have worked with.

In my spare time, I volunteer at a mental health charity and organise hikes and runs around the Peak District.

Who are you writing for

Who is your target audience? Build this into your assistant so it is able to adjust the tone in a way that will appeal to them. If in doubt, think about the types of hiring managers and candidates that you are likely to be looking to engage with.

Target audience

The audience for my posts are fellow senior marketers, likely working in B2B roles within the SaaS space

Consider that posts are likely also to be seen by commercial team leaders eg. CROs, Heads of Growth

What a good post looks like

Pull up one of your best-performing posts or a post from a colleague that you really like and use this as an example of what you want to sound like. This is a great way for you to a. Check the prompts you’ve given match up with how you want to sound and b. To teach your assistant how you would like to bring this all together.

Post example

This is one of my highest-performing posts in terms of reach and engagement. This is for reference only, but should help paint an idea of the type of content I am looking for.

Ever heard of the 60(ish)/40(ish) rule in marketing?

To maximise marketing results, 60%(ish) of investment should be skewed towards brand building and 40%(ish) on short-term sales activation activity (the ish is important - not every company is the same).

Long-term brand building gives your short-term campaigns a higher baseline to work from, increasing their effectiveness. My old boss used to articulate this perfectly in her favourite graph.

Why am I mentioning this? More often or not, the long-term activity goes out of the window as marketers come under pressure to deliver tactical, short-term results.